Podcast
A LinkedIn Masterclass for Association Professionals
Colleen McKenna, Principal of lntero Advisory, presents a masterclass on using LinkedIn for professional development with practical tools and tips for users in any field.
Forget the Five-Year Plan! Trailblazing Agility for a Path to the C-Suite
Artesha Moore, CEO of Association Forum, emphasizes the significance of staying agile instead of fixating on a rigid “five-year plan,” which can become obsolete in today’s swiftly changing landscape.
From Obstacles to Opportunities: A Guide for Association Professionals to Thrive and Have Fun
Jennifer Regala, the Director of Publications for the American Urological Association, discusses how she’s harnessed the power of TikTok, Instagram, and Twitter to construct her impressive personal brand.
Driving Innovation and Growth in Associations through Leadership
Patricia Blake, the CEO of the Heart Rhythm Society-a vast membership exceeding 7,000 professionals- imparts invaluable insights into fostering a thriving organizational culture, maintaining mission alignment, and cultivating meaningful personal and professional connections.
Business Development Strategies for Associations
Tune in to hear about the journey that led Sean into the world of associations and gain insights into the remarkable value of audience engagement for associations’ business development.
Overcoming Challenges and Finding Purpose in Association Work
We welcome Amy Thomasson, Vice President of Marketing and Communications for Cure SMA. Join us as we explore the intersection of purpose, associations, and making a meaningful impact!
How Associations Can Leverage the Power of Research
Kevin Whorton of Whorton Marketing & Research has carried out over 550 research projects that encompass both quantitative and qualitative methods. Tune in as tuned as Kevin presents valuable insights on how associations can effectively utilize research to achieve productive results.
Proven Methods for Driving Revenue at Associations
Our producer Casey Callanan interviews host Lucas McCann about timeless strategies for associations to employ in order to grow revenue.
Leadership, Relationship Building and the Changing Nature of Associations
Kathy Zwarick Shanley currently serves as the CEO and President of Statice, a coaching consulting partner helping association executives and teams get an edge on the competition with a proven, interactive, results-based strategy.