Podcast
The Membership Cliff is Here Now Here’s What Associations Can Do
Joanna Pineda, Founder and CEO of Matrix Group International, discusses the “Membership Cliff” on the Six Degrees of Associations Podcast. With over 25 years in business, she addresses trends impacting associations, particularly the talent shortage due to retiring Baby Boomers and Gen Xers.
Learning from the Association Trends and Mistakes of 2024 for a Better 2025
Join Casey Callanan and Lucas McCann on the Six Degrees of Associations podcast as they analyze 2024’s top trends and predict what 2025 holds. From AI to authenticity in media, gain insights that shape future strategies. Don’t miss their unique take on how associations can innovate and thrive. Tune in for an insightful episode!
Overcoming the Hurdles of Running a Brand-New Association
Katrina Holland shares her experience as the first executive director of MedTech Color. She discusses the challenges of supporting a profession, the significance of diversity and inclusion, and the mission of MedTech Color. Katrina emphasizes the importance of a supportive team and self-care in growing a young organization.
Publishing Ethics and Trust in a Quickly Changing World
Randy Townsend MPS highlights the importance of including patient voices in medical research, reshaping scholarly publications, and the need for adaptability in the digital landscape. Randy shares insights on mental health awareness and ethical considerations in publishing, while also addressing industry standards and the significance of authenticity and trust.
Creating Sustainable and Value-Driven Events for Members
In this episode, Marsha Flanagan, MEd, CEM, President and CEO of the IAEE, discusses the importance of understanding member needs and delivering value. Marsha advocates for experiential engagement and personalized experiences, emphasizing that technology should enhance, not replace, face-to-face interactions.
Association Event Strategies That Deliver Exactly What Attendees Want
Dean West, CEO of Association Laboratory, highlights the importance of understanding attendees’ motivations for event participation. His team focuses on eliminating unnecessary elements to deliver targeted programming that engages attendees, emphasizing active learning over logistics to create engaging experiences.
How to Capture Attention and Be More Interesting Than a Cell Phone
Deedre Daniel, founder of The Interesting Conversations Company, discusses overcoming digital distractions and fostering connections. Having left her corporate job, she emphasizes making life more engaging than cell phones. Deedre highlights the need for training on how to be more interesting and capturing people’s attention.
Beyond Cliches: These Are the Keys to Engaging Your Association’s Members
Dave Will, co-founder and CEO of PropFuel, addresses the importance of effective member communication on the 6 Degrees of Associations Podcast. He highlights that communication should focus on building relationships, rather than relying on one-way methods often used by associations through emails and social media. He encourages associations to prioritize listening.
Association Life in Europe vs. North America
Ioannis Pallas, Managing Director of ESAE, shares insights on association life in Europe and North America. He highlights best practices, strategies for attracting younger members, and reflections from the recent ASAE 2024 meeting. The conversation also addresses revenue diversification and the effectiveness of DEIA initiatives and sustainability efforts on both sides of the Atlantic.