The Power of ‘No’ and Having a Purpose: Association Branding Lessons

November 1, 2023

with Elizabeth Moris

Elizabeth Moris, Director of Brand Engagement for the Council on Undergraduate Research (CUR), joins us as our guest this week on the 6 Degrees of Associations Podcast. Elizabeth shares her journey from the corporate world to the association and non-profit sector while discussing her role in shaping and maintaining CUR’s brand. Delving deeper than just logos and fonts, Elizabeth joins us in exploring some often-overlooked factors in creating a brand that deeply resonates with its members and the general public while conveying a meaningful message. She also discusses the challenges and opportunities associated with managing marketing budgets in the association world, offering invaluable insights for association professionals. Elizabeth also details her personal journey with learning how to say ‘no,’ which led her to greater creativity, production, and career success.

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