Association Solutions

A family of companies providing expertise and superior solutions for Associations.

Growing Associations

No one understands the association business model better than the Core Adventures family of brands.

Our company exists to grow associations through partnerships that pair a perfectly-matched advisor to support your association. We develop effective solutions for the challenges associations face through tried-and-true strategies that we’ve used to grow the nation’s top associations.

Together, our services span membership sales and recruiting, member retention strategies, member engagement, member benefits and affinity program management, dues structuring, ongoing consulting, and more. With 35 years of experience serving trade associations, we know how to meet the needs of today’s associations.

Our Services


Outsourced Sales

Benefit from a fractional resource to boost revenue from memberships, events, and programs.


Expert Consulting

Our family of companies employ the finest tenured consultants to offer support and resources.

Growth Programs

Leverage 17 proven growth programs to impact the KPIs that matter most to associations.

Affinity Programs

Delight members and boost non-dues revenue with strategic organizational partners.


Benefit Management

We provide expert management of your affinity programs paired with a focus on growth and optimization.

Industry Research

Providing industry thought leadership and research studies that can drive association revenue.

Our Family of Brands

Big Red M

Association Sales, Research and Consulting

Big Red M is an advisor and partner to the nation’s top associations and has driven millions of dollars in revenue for clients.

Core Affinity

Affinity Solutions for Associations

Core Affinity provides expertly curated and managed affinity programs that increase non-dues revenue, boost member recruitment and spark member engagement.

6 Degrees of Associations


Six Degrees of Associations began as a podcast to promote industry connections and has grown to become a powerful resource for industry insights.

Our Podcast

Watch the newest episode:
6 Degrees of Associations Podcast
“Core Adventures represents the adventure of our family of brands coming together to offer a comprehensive pairing of core competencies to Associations.”
Lucas McCann

Founder's Story

Over the past 19 years, Lucas McCann has run four companies and worked with over 1,000 associations to develop program offerings, increase revenue, optimize marketing, and build bridges through industry relationships. He expertly facilitates association partner connections through his curated portfolio of 2,500 suppliers serving associations and commercial membership groups.

He hosts the 6 Degrees of Associations podcast and offers valuable insights as a guest on industry podcasts sharing his perspective on leadership, culture, revenue, engagement, how to overcome challenges common to associations, and how to bring associations into the future.

For media inquiries, speaking engagements, and podcast invitations email

Growth Starts Here

Send us a message. We would love to connect.