Empathy-Driven Marketing: Going the Extra Mile to Best Serve Your Members

November 8, 2023

with Ashley Hodak Sullivan, MBA, CAE

We are very excited to have Ashley Hodak Sullivan, MBA, CAE, Director of Membership and Marketing at the National Association of College and University Attorneys (NACUA), as our guest this week on the 6 Degrees of Associations Podcast. As Ashley discusses with us in today’s interview: you can never truly be fully attuned to the needs of the members in your association unless you have dedicated time to volunteering in your own professional society or association. As a Certified Association Executive (CAE), Ashley is an active member and volunteer with ASAE, where she has served on various committees and councils. Aside from the clear networking benefits, this experience has greatly enhanced her understanding of the needs and expectations of the members and volunteers she works with at NACUA. Ashley has been with NACUA as the Manager of Membership and Marketing since 2018. In this role, she is responsible for overseeing the day-to-day operations of the membership department, including member services, communication strategies, and much more.