How Associations Can “Crack the Sustainability Code” with Alison Heppenstall | Climate Action

March 20, 2024

with Alison Heppenstall

Alison Heppenstall is our guest this week on the 6 Degrees of Associations Podcast as we explore the practical side of going carbon free and effectively navigating the “call for sustainability.” While today’s podcast focuses on associations, nonprofits, and other membership-based organizations, it offers takeaways applicable to integrating sustainability into the core strategy of any business.

Alison is the founder & managing director of b2b, B2 Media, and the Co-Executive Director of Climate Action for Associations (CAFA). Her expertise includes membership-based organizations and business-to-business strategy with a heavy emphasis on development, partnerships, and total sustainability.

Resources from this podcast:


The Race to Zero Campaign:

From crafting internal policies to advocating for pro-climate government policies, Alison highlights the vital steps associations need to take for building sustainability. The episode delves into practical strategies for associations, nonprofits, and other membership organizations to align with sustainability goals and foster positive environmental impact.

About this Podcast
Welcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures.

Six Degrees of Associations, presented by Core Adventures, is a weekly podcast dedicated to real-world professional development knowledge for individuals working within all facets of associations. Folks wear many hats in an association, and our podcast keeps up with the shifting demands of today’s nonprofit workforce by interviewing today’s most influential people in the association universe, including consultants, to uncover what’s working, what’s not, and how the future will shape out. If you are an ‘association lifer’ like we are, make Six Degrees of Association part of your Wednesday morning routine.

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