What It Takes to Drive Wildly Successful Member Engagement Strategies and Events

June 19, 2024

with Bill Scott

With member-engagement strategies at the heart of everything he does as a professional, Bill Scott, President and CEO of CFA Society of Washington, DC, joins the 6 Degrees of Association Podcast this week. In this interview, Bill shares his unique career path, from starting as a finance major and working in retail to finding his true calling in the association world. Bill’s passion for associations and mission-driven work runs deep. Under his leadership, CFA Society Washington, DC, has thrived by focusing on member value and innovative approaches to engagement. Bill highlights the importance of tailored communication strategies and transparent pricing models in driving member retention and sponsorship success.