Podcast

Senior Director of Membership at the ACC, Kerri L. McGovern, discusses strategies for enhancing member experiences through personalized onboarding processes, data structure, and mobile-first technology on the Six Degrees of Associations Podcast. Innovative initiatives like a year-round membership app have led to increased engagement and recognition through awards.

Jean C. Accius, PhD, NACD.DC, President & CEO of CHC, discusses the organization’s mission to address health inequities and initiatives like the Black Maternal Health Initiative. Stressing community engagement and holistic approaches, he emphasizes creating healthier communities.

Bill Scott, President and CEO of CFA Society of Washington, DC, discusses member engagement strategies in his interview. He emphasizes tailored communication and transparent pricing to enhance member retention and sponsorship success.

Leakhena Swett, President of ILTA, shares her career journey from a temp to association leadership on the Six Degrees of Associations Podcast. She highlights the significance of relationship-building and active listening in her role, reflecting on her experiences within ILTA.

This weeks podcast features AMA CEO, Bennie F. Johnson, discussing marketing, communications, and advertising. Emphasizing the importance of core marketing strategies alongside AI advancements, the AMA aims to keep marketers updated on industry trends.

David Gammel, Executive Director of the American Association of Physicists in Medicine, shares how his consulting experience aids his role in association leadership. He emphasizes strategic alignment, effective communication, and storytelling in managing associations.

In the episode, KiKi L’Italien, a community organizer and speaker, emphasizes the significance of trust within associations by drawing parallels to small towns. She promotes the progression of the association community, addressing hurdles in adopting technology, and provides insights into the evolution and significance of Association Chat as a central community platform.

Cheretta A. Clerkley MBA, CASE, CME, Executive Director of APBS, shares leadership lessons on communication, strategic planning, and navigating change in associations. She discusses her career journey, emphasizing finding one’s voice for driving change, storytelling for growth, and the importance of mentorship in leadership and innovation.

Celia Chomón Zamora, PhD, CAE, Director at ACTFL, shares her journey from high schooler to advocate for language education. With a linguistics background, she empowers others through leadership rooted in empathy, transparency, and a growth mindset, emphasizing communication and authenticity for equitable language education access.