Integrating Core Marketing Strategies & Cutting-Edge Technology

May 29, 2024

with AMA CEO Bennie F. Johnson

The Six Degrees of Associations Podcast is honored to host a timely discussion on the art of marketing, communications, and advertising in the world of associations and beyond this week, featuring our guest American Marketing Association (AMA) CEO Bennie F. Johnson.

As marketing continues to change at a rapid pace, certain enduring qualities have never been more important. As we learn in today’s chat, returning to the fundamentals of marketing is crucially important as the proliferation of A.I. in our field continues to grow.

AI tools can enhance efficiency, provide insights, and automate tasks, but they do not replace the need for core marketing strategies.

Bennie joins our show to discuss his organization’s ongoing efforts to keep marketers nationwide updated, connected, and educated on the latest trends and drastic changes in audience engagement that seem to happen at the drop of a hat.

Founded in 1937, the AMA is the world’s largest community-based marketing association. According to their official mission, the AMA strives to be the most relevant force and voice shaping marketing around the world, serving as an essential community for marketers.

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