Overcoming the Hurdles of Running a Brand-New Association

by Marketing | Dec 18, 2024 | Industry Insights

with Katrina Holland Harnessing her passion for the association community and the work it entails, Katrina Holland joins our 6 Degrees of Associations Podcast this week to discuss her reflections on joining MedTech Color as the young association’s first-ever...

Publishing Ethics and Trust in a Quickly Changing World

by Marketing | Dec 11, 2024 | Industry Insights

with Randy Townsend MPS This week on the 6 Degrees of Associations Podcast we are joined by our guest Randy Townsend MPS. Randy currently serves as Director of Engagement for Origin Editorial. This is in addition to his role as Adjunct Professor where his focus is...

Creating Sustainable and Value-Driven Events for Members

by Marketing | Nov 20, 2024 | Industry Insights

with Marsha Flanagan, MEd, CEM The message from our guest this week on the 6 Degrees of Associations Podcast is abundantly clear: associations need to step it up when it comes to events, be unafraid to take risks, and  be willing to make mistakes because the...

Association Event Strategies That Deliver Exactly What Attendees Want

by Marketing | Nov 13, 2024 | Industry Insights

with Dean West Dean West, a true association industry visionary, is our guest on the 6 Degrees of Associations Podcast this week. He is in his 25th year as founder and CEO of the Chicago-based Association Laboratory. According to their website, “Association Laboratory...

How to Capture Attention and Be More Interesting Than a Cell Phone

by Marketing | Nov 6, 2024 | Industry Insights

with Deedre Daniel Our guest this week on Six Degrees of Associations, Deedre Daniel, is so interesting that she founded a company called The Interesting Conversations Company. Suffice to say, she is intriguing, and so is this week’s conversation, which focuses on...