The Role of Associations “When it Mattered Most”

October 8, 2026

with Joanna M. Pineda

Joanna M. Pineda, CEO and “Chief Troublemaker” with Matrix Group International, Inc., returns to the Six Degrees of Associations Podcast, presented by Big Red M, this week, and we’re talking about the heroic efforts of associations “when it mattered most” in the time of the global pandemic. Many of these stories encompass the research behind Joanna’s new and inspiring book, “When It Mattered Most: The Untold Story of How Associations Protected Professions and Saved Industries During the Pandemic,” as she discusses them with Big Red M CEO and Six Degrees host Lucas McCann. Joanna is a keynote speaker, author, blogger, and association podcaster who is fluent in several languages.

Get the book here:

Revisit Joanna’s previous episode “The Membership Cliff is Here Now Here’s What Associations Can Do”: https://youtu.be/lg6nQ44cMC4

Matrix Group International, Inc., is a web design and development firm based in Northern Virginia. Learn more about it here: https://www.matrixgroup.net/

You can follow Joanna’s Associations Thrive podcast here: https://www.matrixgroup.net/associations-thrive-podcast/