Colleen McKenna, Principal of lntero Advisory, presents our listeners with a masterclass on using LinkedIn for professional development this week on 6 Degrees of Associations. While plenty of today’s conversation is tailored to folks working in associations, this episode is loaded with practical tools and tips for LinkedIn users in any field. Colleen, an esteemed speaker and advisor specializing in LinkedIn branding, sales, and recruitment, shares insights from Intero’s acclaimed “It’s Business, Not Social™” method. With numerous (and growing) numbers of social media platforms out there, Colleen’s focus on LinkedIn stems from a belief that its unique tone, algorithm, and connection-building opportunities truly set it apart from the others.
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