What Hollywood and Storytelling Can Teach Professionals Serving a Mission

January 21, 2026

with Scott McKain

As a prolific business author and speaker (having delivered over 2,000 presentations in 36 countries) who is a member of both the Professional Speakers Hall of Fame and the Sales & Marketing Hall of Fame, Scott McKain is also an “associations guy.” He joins the Six Degrees of Associations Podcast this week, presented by Big Red M, to discuss what works and what doesn’t in today’s world of associations and business, along with reflections on what he’s learned in his decorated career that’s included writing some of the best business books of the past few decades.

You can check out all of Scott’s books referenced in today’s episode here: https://scottmckain.com/bestselling-business-books/

As Scott discusses with our host, Lucas McCann, we can all learn from the traditional three-act story arc when solving the challenges of our members, as Scott elaborates in this interview (which reminds us to stop skipping Act 2)!

Scott also brings to our attention his passion for seeking “reverse mentorships,” where someone much younger mentors you on how they see the world. This can lead to better connections, understanding, and a greater overall culture to be a part of, regardless of the mission of your workplace. In addition to his writing and speaking, he currently serves as “Corporate Educator in Residence” at High Point University.