The Membership Cliff is Here Now Here’s What Associations Can Do

January 8, 2025

with Joanna Pineda

Joanna Pineda is our guest this week on the Six Degrees of Associations Podcast. She is the Founder, CEO, and self-proclaimed “Chief Troublemaker” at Matrix Group International, where she has been in business for more than twenty-five years. In addition, she is a keynote speaker, author, blogger, and association podcaster who is fluent in several languages and has a passion for traveling the world. Joanna discusses her career journey and highlights the significant trends affecting associations, particularly the “Membership Cliff” due to the retirement of Baby Boomers and Gen Xers, which could further worsen the talent shortage in various industries.

Matrix Group International, Inc., is a web design and development firm based in Northern Virginia. Learn more about it here: https://www.matrixgroup.net/

You can follow Joanna’s Associations Thrive podcast here: https://www.matrixgroup.net/associations-thrive-podcast/