Podcast

Join Lucas McCann and co-host Casey Callanan in a bonus episode of 6 Degrees of Association, discussing the urgent need for associations to prioritize growth in 2025. The episode includes a podcast update and highlights growth as a central theme for future discussions on achieving it in various unique ways.

Cassandra Atchison, Vice President of Marketing at Modern Litho, discusses innovative marketing and communication strategies that blend digital and print. The conversation explores how evolving print marketing can enhance communication efficiency and effectiveness in the modern landscape.

Vicki R. Deal-Williams, CEO of the American Speech-Language-Hearing Association, discusses transforming associations from sterile entities to warm, welcoming environments. She emphasizes the importance of serving people and creating personalized experiences at annual meetings.

Katie Jordan, CEO of the American Occupational Therapy Association, shares her journey from dance to occupational therapy and association leadership. She discusses the significance of belonging, the value of authentic credibility from hands-on experience, and her transition into the association world.

Greg Melia, CAE, CEO of the Customer Experience Professionals Association (CXPA), discusses his journey in association leadership. He emphasizes the importance of customer experience in associations for enhancing member retention and satisfaction, and the need for seamless processes across various touchpoints to foster a thriving association culture.

President and CEO of Manufacturers Alliance, Stephen Gold, shares insights on mindfulness as a journey rather than a destination. He emphasizes its benefits for association professionals and how adopting mindfulness principles can enhance personal well-being and positively impact others.

Sharon Kneebone, IOM, FASAE, CAE, Executive Director of the American Academy of Pain Medicine, discusses her journey in association management on the Six Degrees of Associations Podcast. She emphasizes that there are diverse paths to executive leadership in the association sector and that adaptability is crucial for long-term success.

Janelle Julien, an executive communications specialist, draws from her experience in the nonprofit and corporate sectors to discuss the evolving content delivery landscape. She emphasizes the importance of trust and credibility in the face of misinformation and technological advancements like A, while sharing strategies for engaging younger audiences.

Justin Moore, PT, DPT, CEO of the American Physical Therapy Association (APTA), shares his insights on the benefits of public policy in advancing physical therapy, the discipline from his wrestling background that aids his leadership, and his commitment to legislative initiatives for transformative change in the profession, which is the fifth-largest healthcare occupation.