Podcast

Scott McKain, a renowned business author and speaker, discusses effective strategies for associations and businesses. He emphasizes the importance of the three-act story arc in addressing member challenges and shares his enthusiasm for “reverse mentorships,” where younger individuals provide insights to older professionals.

Randy Pennington, CEO of the Pennington Performance Group and author of Results Matter, discusses how to handle change during uncertain times and offers insights for leaders facing challenges related to mental wellness and change management. He emphasizes the importance of knowing which changes to embrace and which to disregard.

David DuBois discusses building a personal brand through consistent delivery and authenticity. He emphasizes the importance of relationships, emotional intelligence, and prioritizing friendships over business. DuBois, former President and CEO of the IAEE and current head of DuBois Group, LLC, shares insights from his illustrious career in the association industry.

Linda Caradine-Poinsett, Chief Strategy Officer at the Association Management Center discusses how associations can avoid pitfalls in their relationships with Association Management Companies (AMCs). She provides insights on the role of AMCs and emphasizes the importance of finding the right fit for successful collaboration.

David Grindle, President and CEO of the International Association of Fairs & Expositions, discusses how to communicate value as an association amid fierce competition. He emphasizes the importance of experience, authenticity, and understanding your audience to effectively serve members and build trust.

Kevin Belanger and Aaron Horowitz discuss how associations are revitalizing conventions and events to drive value and revenue. Hosted by Lucas McCann, the episode offers insights from industry veterans on creative strategies and simplifications being implemented in expo halls nationwide, providing valuable ideas to enhance meetings and events.

Megan Killian, CAE, IOM, Executive Vice President at the National Association of Enrolled Agents (NAEA), has gained a reputation for adapting to change in the association industry. She shares her journey and experiences leading change amidst challenges in the tax landscape. Megan also humorously envisions an association industry musical featuring its memorable characters.

Brandy Spears, Director of Marketing and Communications at NAEA, discusses her journey from journalism to the professional associations industry. She emphasizes the importance of creativity, technology, and storytelling in her mission work. Brandy shares insights on navigating change, utilizing new tools, and fostering member connections in a dynamic digital landscape.

Join Lucas McCann and co-host Casey Callanan in a bonus episode of 6 Degrees of Association, discussing the urgent need for associations to prioritize growth in 2025. The episode includes a podcast update and highlights growth as a central theme for future discussions on achieving it in various unique ways.