with Terri Herrmann
Terri Herrmann, a relative newcomer to the association world, is our inspiring guest on the 6 Degrees of Associations Podcast this week. Before embracing her current role as Chief Marketing Officer (CMO) of Forj, an association-focused software as a service (SaaS) tool, Terri has been a founder, respected leader, and coach for various SaaS startups at different stages, mid-market tech companies, and large global enterprises.
Terri shares her entrepreneurial journey with us, along with her backstory on how she found her way into the association world. Her passion for enhancing member experiences through innovative solutions led her to her current role with Forj, which integrates learning and community, providing associations with tools to improve engagement and retention. Additionally, Terri highlights the importance of leveraging member-led content and the role of mentorship in building a strong association that remains relevant as times change and priorities shift.
Follow Terri on LinkedIn: https://www.linkedin.com/in/terriherrmann/
Learn More about Forj: https://www.forj.ai/