Longtime association world professional Kevin Whorton of Whorton Marketing & Research joins 6 Degrees of Associations this week. Throughout his career, Kevin has carried out over 550 research projects that encompass both quantitative and qualitative methods. These projects were completed on behalf of 400 nonprofit and association clients and included needs assessments, membership program reviews, compensation studies, public opinion polls, industry-wide analyses, as well as product launch and market feasibility studies. Make sure to stay tuned as Kevin presents valuable insights on how associations can effectively utilize research to achieve productive results.
