Association experts providing superior solutions

Growing Associations

No one understands the association business model better than the Core Adventures family of brands.

Our company exists to grow associations through partnerships that pair a perfectly-matched advisor to support your association. We develop effective solutions for the challenges associations face through tried-and-true strategies that we’ve used to grow the nation’s top associations.

Our services span membership sales and recruiting, member retention strategies, member engagement, member benefits and affinity program management, dues structuring, ongoing consulting, and more. With 35 years of experience serving trade associations, we know how to meet the needs of today’s associations.

Our Solutions

The solutions our family of brands provide are focused on growing associations. Our foundation is industry expertise and our services span sales, research, affinity programs, and growth programs for associations.

Our Family of Brands

Core Affinity
Outsourced Affinity Program Management
Big Red M
Association Consulting
6 Degrees of Associations
Association Podcast

Founder’s Story

Lucas McCann

Over the past 19 years, Lucas McCann has run four companies and worked with over 1,000 associations to develop program offerings, increase revenue, optimize marketing, and build bridges through industry relationships. He expertly facilitates association partner connections through his curated portfolio of 2,500 suppliers serving associations and commercial membership groups.

He hosts the 6 Degrees of Association podcast and offers valuable insights as a guest on industry podcasts sharing his perspective on leadership, culture, revenue, engagement, how to overcome challenges common to associations, and how to bring associations into the future.

For media inquiries, speaking engagements, and podcast invitations email

Our Podcast

Contact Us

To connect with us or inquire about being a guest on the Six Degrees of Associations podcast, please send us a message.

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