Join us this week on the 6 Degrees of Associations podcast as we check in with Sean Soth. Sean is the Founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member organization focused on enhancing association revenue strength through community and resources. Tune in to hear about the journey that led Sean into the world of associations and gain insights into the remarkable value of audience engagement for associations’ business development. In this episode, we explore the challenges associations face in a competitive marketplace and the value they can offer that sets them apart. Gain a deeper understanding of the strategic approaches and interconnectedness of membership, events, and business development teams in leveraging audience value to drive growth.