with Cassandra Atchison
Marketing and communications (MarComm) are cyclical in many ways and what’s old becomes new again, often evolved, improved, and streamlined. When it comes to print marketing, this couldn’t be more true, as the digital landscape has helped exponentially create a more efficient, faster, and far less expensive environment for getting your message out. As our digital inboxes become more cluttered, maybe it’s a return to the simplicity of print that your marketing and communications messaging needs for it to stand out. To explore this phenomenon in depth, we’ve invited Cassandra Atchison onto the 6 Degrees of Associations Podcast this week to break it all down. As you’ll soon learn in this episode, she is the Vice President of Marketing at Modern Litho, making her the perfect guest to help catch us up on the intersection of print, digital, and association communications.
More about Modern Litho: https://modernlitho.com/
About Big Red M: https://bigredm.com/